At the editorial office of Paris/Athènes Magazine, we were captivated not only by the luminous creations of BELLEZZA but also by its creator, Bettina. A radiant and endearing personality.
Passionate about colors and textures, Bettina draws inspiration from her numerous travels, particularly from the Mediterranean artisanal world and its traditional craftsmanship. Her brand, Bellezza, plays with details, blending materials and various tones. Here is our encounter with the creator.
P/A : What convinced you to launch your own brand ?
Bettina : It was a new challenge, a desire for fresh horizons. After seventeen years in Istanbul, I had the opportunity to manage my own workshop in the Medina of Marrakech, so I didn’t hesitate. Creating is my life, my purpose, my bravery, my pride… It’s a true opportunity after all these years of incredible experiences with big and prestigious companies.
P/A : What do you want to convey through your creations, what is your universe, what emotions drive you ?
With Bellezza, I want to convey the perspective of a contemporary woman – a woman of today, free, independent, a strong woman in love with life.
P/A : Color and light are very prominent in your creations.
Modestly, I believe that ‘color’ is an innate gift within me ! It is my strength, my signature… Perhaps it’s the result of my past experiences with creators like Ralph Lauren, Paul Smith, Brunello Cucinelli, Loro Piana… and many others.
P/A : Greece, Turkey, Morocco, what do these different countries evoke for you ?
The sea, the sun, the light ! Elements in harmony with my character and personality, with my emotions… Countries, cities close to the sea are rich in energy, in craftsmanship as well, rich in traditions.
Visit our E-shop at Bellezza Sunshine
(c) Michael C. Geiss for Paris/Athènes Magazine
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